05 July 2023 Courses Windstripe Hits: 199

DIGITAL MARKETING - SKILLS FOR SUCCESS

Learn how to make use of online tools to increase visibility of your business website online. Understand the concept of search

engine

optimization and take advantage of organic search online, reduce dependence on paid adverts. Save more money, get more results.

website optimization, content marketing via blog posts, target audience optimized Ads, social media content marketing, customer relationship communication and content youtubing.

REGISTER FOR TRAINING

Have you ever wanted to be an expert on Digital Marketing strategy and planning, managing big projects for your organisation, meeting marketing needs, increasing visibility to online users, taking your business to users and ultimately gaining more customers for your business. Choratech is giving you the opportunity to learn how to implement the professional skills involved in carrying out this important responsibility.

Sign up for this course, learn and get certified as a Digital Marketing Strategist and become a valuable employee to any organisation, including yourself. Learn at your convenient time - evenings, weekends. We make every training session an exciting learning experience.

Through an enhanced, simulated case study, you learn how to successfully plan, manage and deliver marketing goals using best practices in a 5-step process. You also learn how to implement search engine optimization, content marketing, email marketing, key words research, blogging, social media content marketing, target audience based ads on Google and Social networking sites.

LEARN TO:

Understand what prospective customers are searching online that relates to your business
Apply best practices to plan and research on keywords, key phrases, key sentences photos
Learn how to use Google Adwords platform to further enhance visibility to customers
Discover the advantages of having a Google Mybusiness Account to further push out content about your business to online users
Generate and analyse regular analytics and statistics about your business impact on users
Implement customer email marketing to sensitize, follow up and convert leads to customers

BENEFITS TO YOU

Through a simulated case study, you learn how to successfully plan, manage and deliver marketing projects. You also learn how to use marketing tools to respond to real-world scenarios.

INTRODUCTION TO DIGITAL MARKETING STRATEGIES

The internet and its ability to connect users to business
Online tools and resources for building a resourceful website
Selecting and applying best practices

SEARCH ENGINE OPTIMIZATION

Keyword planner and keyword research using Google Adwords
Website content optimization inline with keyword research
Speed optimization for website
Google search console account for website sitemaps updates - xml-sitemaps.com
Google MyBusiness Account

CUSTOMER ACQUISITION STRATEGY

Building a target audience customer database using Google forms
Using Mailchimp as an email marketing tool
Linking Mailchimp to your website and social media pages
Canva graphics platform tool
Manage customer subscriptions, email statistics and user interest

CONTENT MARKETING

Blogs and Online Posts
Wordpress Content Management System
Joomla Content Management Systems

SOCIAL MEDIA MARKETING

Facebook business page creation and profile management
Twitter business account management
LinkedIn business page account management

CUSTOMER RELATIONSHIP MANAGEMENT

Zoho CRM
Hootsuite Digital Marketing Platform
Tawk.to and Zenddesk live chat for websites

TARGET AUDIENCE BASED ADS

Google Adwords keyword search adverts
Facebook Campaign Management
Twitter Campaigns
LinkedIn Adverts

Agreeing on clear project goals and measurable deliverables
Estimating task duration and work
Determining task dependencies and calculating the schedule
Developing risk management strategies and contingency plans
Producing the baseline implementation plan
Managing and responding to changes